During the #MADWITHCOMMS forum at the University of Lagos (UNILAG), Sahara Group reaffirmed its commitment to developing the next generation of communication leaders by highlighting the superiority of humans over AI.
The Sahara Group thought leadership program #MADWITHCCOMMS, which stands for “Making A Difference with Communications,” aims to guide, assist, and mold young professionals for meaningful careers in communications.
The UNILAG Mass Communication students were pushed by this year’s subject, “Code vs. Conversation: The Human Edge in a Digital World,” to hone their essential human abilities while utilizing emerging technology breakthroughs.Talking about the theme, Bethel Obioma, Head of Corporate Communications at Sahara Group, stated that communication professionals must learn AI as a tool for efficiency, data, and insight, but also build on these with their own human qualities.
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