Itel, a top smart technology company committed to enabling everyone to access innovation, in partnership with Cycology On November 2, 2025, Nigeria’s top cycling club successfully hosted the first Tour de Nigeria Cycling Challenge in Lagos. Supported by Pocari Sweat, the Lagos State Sports Commission (LSSC), and Challenge, it was a sporting event that attracted fitness enthusiasts, tech lovers, and cycling enthusiasts from all over the state. Giving a speech at the occasion The initiative’s significance was emphasized by Chuks Obikwame, ATL Marketing Manager, Accessories & Small Appliances, itel Nigeria: “For us at itel, Tour de Nigeria is more than a cycling challenge – it’s about bringing people together through fitness, passion, and smart technology.” We’ve released an accessory that promotes functional training and health with the Apex N10 Smartwatch. In order to broaden its audience and motivate more Nigerians, we intend to carry on this journey around the country in the upcoming months.
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