According to Jumia Nigeria, e-commerce in Africa is expected to generate over $40 billion in sales by 2025. According to a report published on Wednesday by Jumia, this increase is being driven by mobile-first consumers and is bolstered by enhanced logistics, finance solutions, and confidence in digital platforms. According to the analysis, these patterns support Jumia’s influence on the development of Africa’s e-commerce market. Jumia Nigeria, meanwhile, said that its Black Friday campaign, “Do Pass Yourself,” has begun and will run from October 31 to November 30. The month-long event offers exclusive brand deals, unique discounts, and an immersive shopping experience spanning fashion, beauty, electronics, home, and more, according to a statement released by Jumia on Wednesday.
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