Knorr, a top seasoning brand in Nigeria, has initiated a new campaign in collaboration with a group of well-known content creators to encourage joyful and confidence-driven home cooking among Nigerians.
This initiative aims to rebrand Knorr not only as a flavour enhancer but also as a “kitchen wingman” that provides support and inspiration for cooking without the burden of perfection. The brand states that the objective is to encourage more Nigerians to view cooking as an enjoyable and fulfilling aspect of daily life.As part of the campaign, Knorr has brought together a varied group of creators including actors, chefs, and influencers such as Tobi Bakre, Taymesan, Anu Bakre, Kaylah Oniwo, Linda Ejiofor-Suleiman, Nancy Umeh, Chef Derin, Chef Cupid, Chef Roux, Chef T (Diary of a Kitchen Lover), Chef Zeelicious, Chef Fregz, Dr. Robert, Inidima Okojie, Chef Amaka, Chef Dee, Ibrahim Suleiman, and Daniel Ochuko
These people will share straightforward recipes, kitchen advice, and relatable cooking experiences to motivate others to uncover their culinary potential.
Damilola Dania, Foods Demand Creation Lead at Unilever Nigeria Plc, spoke at the Knorr Content Creators Gig organized to onboard new collaborators and stated that the campaign aims to transform perceptions of cooking.
“At Knorr, we think that cooking shouldn’t seem complex or daunting,” she stated. “We aim for every Nigerian to recognize that their next delicious meal is easily accessible and that Knorr will forever be their reliable kitchen ally.
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