A new era is dawning for customer loyalty. Loyalty is transitioning from static, point-based models to dynamic, personalized experiences powered by artificial intelligence (AI) on a global scale, and this trend is growing in Africa as well.
With mobile-first behaviors and digital commerce increasing throughout the continent, AI is crucial in changing how businesses draw in, interact with, and keep customers.
Today’s customers anticipate that brands will comprehend their preferences, react instantly, and provide pertinent rewards.Conventional loyalty programs that provided gift points or standard rewards are no longer adequate. AI facilitates hyper-personalized loyalty by examining behavioral data and customizing offers to fit each customer precisely. In Africa, where consumers frequently interact through mobile devices and messaging apps, personalization needs to be seamless, quick, and readily available
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