An important milestone in the career of legendary Nigerian musician 2Baba has been reached with the announcement of a new management team.
On Instagram, the Afrobeat artist announced the news, highlighting that the team was chosen to revitalize and assess his legacy in Africa’s thriving entertainment industry.
2Baba’s team emphasized his enormous contributions to the music industry in a joint press release, pointing out that over the past three decades, he has revolutionized Afro-pop and influenced innumerable artists.
“We are pleased to officially announce a major chapter in the legendary career of Nigerian music icon, Innocent Ujah Idibia, known as 2Baba.
This exciting transition comes with the unveiling of a new management team, carefully assembled to reinvent and amplify every facet of 2Baba’s brand. This move reflects a renewed focus not only on his rich music legacy, but also on the limitless potential that lies ahead in today’s evolving African entertainment landscape.
“With a career spanning over thirty years, 2Baba has redefined Afro-pop and inspired countless artists. His timeless artistry, advocacy, and global appeal are hallmarks of excellence, and this new team has been brought on board to build on that legacy. From music releases and brand partnerships to global engagements and creative collaborations, the team will manage the full spectrum of his career, both locally and internationally,” the statement reads in part.
The African Queen crooner, who spoke about the development, said he was excited about the change and that the crew understood his vision and their direction.
“This new chapter excites me,” 2Baba added. Growth requires change, and I am certain that this team is aware of my vision, legacy, and future goals. We’re generating more magic, not merely commemorating the past.
Top experts in branding, entertainment law, and music are part of the new team, the statement continued. They remained dedicated to social duty and genuineness.The statement goes on to say, “We continue to be rooted in authenticity, excellence, and a strong sense of social responsibility, which continue to position the music legend as a powerful voice across Africa and the diaspora.”
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