Coca-Cola is bringing back its “Share a Coke” campaign on an unprecedented scale of shareability and customisation for a new generation, pushing the boundaries of inventive brand experiences. In 2011, the company launched this first-of-its-kind campaign in which you might locate your name in lieu of the logo — an industry-first in personalization. Now the brand wants you to enjoy a Coke with your buddies to honor your friendship and build memories that will last a lifetime”Offers even more names to choose from and the ability to add your own personal touch, you can create a truly unique Coca-Cola can or bottle to express your appreciation for friends, family, and loved ones,” according to a statement from the company. It’s an easy gesture that can improve and deepen relationships. In-person and virtual relationships flourish. The physical “third spaces” that support these deep connections are dwindling, even though digital spaces keep us close. However, it’s the shared moments in real life that create enduring memories. “Share a Coke” celebrates the relationships and life events that characterize this generation in settings that foster quality time spent together.
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